Your home is your Sanctuary, does it spark Joy?

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“Does it spark joy?” If it does, keep it. If not, discard it. “When you put your house in order, you put your affairs and your past in order, too. As a result, you can see quite clearly what you need in life and what you don’t.”

That simple system is the building block of Marie Kondo’s runaway best-selling book, The Life-Changing Magic of Tidying Up. The book has now reportedly sold 3 million copies worldwide, is being turned into a new half-hour comedy on NBC, and has inspired the world to rethink our homes and lives on a spiritual level in America. Not bad for a 31-year-old woman who lives in Japan and doesn’t speak a word of English! And she’s got a new book, Spark Joy, hitting stores January 5, so we expect to see more of the KonMari method sweeping the world in 2016!

What’s the secret to her success? The Wall Street Journal reports that Kondo has “captured the imaginations of readers around the world at a moment when many people seem to have reached a tipping point of clutter in their lives. It coincides with the recovering economy, an increase in donations of clothing and household goods to charity, and a trend toward downsizing as U.S. population growth shifts from the suburbs to city centers in many areas.”

The KonMari method is just one way in which people are investing in their home space and turning it into a sanctuary. Services like Homepolish, which connects people with interior decorators for consultations or project work, are booming.

Noa Santos, Homepolish co-founder and CEO, believes there is a connection. “Decluttering is a refocusing — find the few things that matter most to you and make them a larger part of your life. In a world where an excess of choice has become paralyzing, curation has become key — I think that’s why what Marie Kondo encourages has become so popular.”

What’s interesting is that it’s not the traditional homeowner who is making the investment in their personal space, as a large percentage of Homepolish customers are renters. Santos adds, “Renters make up a huge part of our client base because they’re on the go and busy but they still want a home or office they love. Renters believe they deserve that and they do.”

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